We are the market leading specialist UK self storage REIT with a focus on occupancy, revenue and cash flow driving sustainable dividend growth.
Our key objectives remain:
- leveraging our market leading brand position to generate new prospects, principally from our digital, mobile and desktop platforms;
- focusing on training, selling skills, and customer satisfaction to maximise prospect conversion and referrals;
- growing occupancy and net rent so as to drive revenue optimally at each store;
- maintaining a focus on cost control, so revenue growth is transmitted through to earnings growth;
- selectively adding to the portfolio through new site development and existing store acquisitions;
- maintaining a conservative capital structure in the business with Group interest cover of a minimum of five times; and
- producing sustainable returns for shareholders through a low leverage, low volatility, high distribution REIT.
Operationally, we will achieve growth through:
- an unwavering focus on customer service;
- excellent financial management;
- innovative operational ideas and creative marketing;
- recruiting and retaining quality people in the business;
- an entrepreneurial and passionate culture, with accessible senior management encouraging innovation and dialogue throughout all levels of the business; and
- having stores located in visible, convenient and accessible locations.